Working for strong software and service brands as well as small technology and consulting start ups; Parkes Marketing manage the entire marketing mix from strategy to content to tactical execution.

Marketing strategy
& planning

social media



tactical marketing
Marketing Strategy and Planning

Having a strong vision for your business is vital and you want to make the most out of your marketing budget, however big or small that might be. We understand how important the initial planning process is for successful marketing campaigns and are experienced in carrying out all the background research such as detailed competitor analysis and customer personas required, before you even think about sitting down and writing your marketing plan.

Parkes Marketing will work closely with your sales targets, pipeline and budget to create a highly detailed marketing plan to meet your business needs with clear, measureable objectives. Creating compelling campaigns tailored to your marketplace, we can ensure excellent lead generation and increased brand awareness. We work hard on lead nurturing campaigns to ensure that wherever your contacts are in the buying process, they are receiving targeted messaging.
Social Media Management

From ‘hashtags’ to ‘mentions’, ‘favourites’ to ‘likes’; starting up and ongoing management of your social media accounts can send most people into a tailspin. Who do you follow? Does Facebook work in your industry? How do you generate more followers on Twitter? What groups should you be getting involved in on LinkedIn?

Parkes Marketing work with several companies to create a strong social media action plan for them. This includes best practice for each social media channel and how to get your business message across effectively.
Event Management

When it comes to your marketing budget, you often find that events take up a large percentage, and it can be hard justifying your attendance with regards to return on investment if the events aren’t managed correctly.

From large exhibitions where you require custom built stands and Nurofen for the logistical headache, to smaller conferences where a pop up stand and excellent networking experience is vital. Parkes Marketing is highly experienced in managing all different types of events and ensuring you get the most bang for your buck from your attendance.

Maybe you’re looking at running your own event? Parkes Marketing has experience of running user groups of 12 people right up to large conferences for over 250 people with breakout sessions.

Our extensive experience covers:
  • Negotiation of special rates and speaking slots at exhibitions and conferences
  • Managing all the logistical requirements and those little details that make an event
  • Stand management on the day along with key members of your team to ensure you get the most out of the event and fantastic lead generation!
  • Venue sourcing for your own event and detailed knowledge of the right venue to suit your needs and budget
  • Support writing your agenda and recruiting speakers
  • Parkes Marketing will help with all the post event marketing requirements from lead generation activities to ensuring you have a lead nurturing process in place over time
Content Creation

Long gone are the days when a detailed corporate brochure could be used across multiple marketing channels from your website to events and exhibitions.

To truly compete you need strong content, each piece written to resonate depending on the communication channel. It’s not enough now to simply write about your products or services in detail, you need to demonstrate your experience in your particular field. Your customers and prospects want interesting and insightful content at the right time and in the right place.

With website copy needing constant updating, blogs, social media, opinion pieces, case studies and press needing writing, where do you start? Parkes Marketing is experienced in pulling together detailed plans for generating timely content, ensuring your contacts are receiving thought provoking and compelling pieces depending on where they are in the buying life cycle.

Parkes Marketing can help with:
  • Writing a detailed plan for generating timely content from blogs to opinion pieces and detailed whitepapers
  • Writing copy for various mediums such as website, blogs and press releases
  • Researching the subject area and suggesting interesting and relevant topics
  • Instigating or maintaining a strong customer case study programme. Interviewing customers, writing up case studies and moving through the approval process before publication
  • Researching the marketplace for appropriate guest blog posts as well as recruiting guest speakers for your own blog
  • Investigating appropriate awards and writing award winning submissions
Tactical Marketing Execution

Your detailed marketing plan is in place, covering lots of lead generation and brand awareness activities such as exhibitions to webinars and direct mailing campaigns. But now you need someone effective and efficient to help you carry it all out!

Parkes Marketing is detailed orientated and will ensure that every activity you have in place is run with military precision!

Tactical activities covered include:
  • Managing and running all the logistics involved with conferences, exhibitions and webinars
  • Direct marketing campaigns such as regular newsletters
  • Investigating relevant press contacts for your market and developing journalist relationships
  • Developing and maintaining relationships with your key industry bodies
  • Investigating appropriate advertising opportunities and managing the design process
  • Writing content such as blog posts, web copy and customer testimonials
  • Instigating and developing a strong customer case study programme
  • Analysing the results of each marketing activity to determine return on investment
About Us
Michelle is a senior marketing professional with a proven track record in developing innovative ways to generate new business and in actively managing the entire marketing mix to build lasting business relationships. Working for strong financial and service brands, she has delivered multi-faceted and highly integrated campaigns and achieved high performance lead generation and business winning campaign capability.

Michelle is also a director of the Fraud Women’s Network, a network for all women involved in the prevention of fraud.

Michelle holds a Professional Marketing Diploma from CIM as well as a Professional Diploma in Digital Marketing from the IDM.
We are pleased to have worked with the following clients:

"Parkes Marketing provided the quick and easy solution within budget, supporting us with social media campaigns on Twitter, LinkedIn, Facebook and Google+.

In addition webinar facilitation was also provided along with marketing literature as required. We found Parkes Marketing professional and easy to work with."

Gareth Rowlands, Founder, Industry Events Online

"Michelle is smart, motivated and highly creative, everything you’d want in a great marketeer. She has been a great asset to our business in helping develop and execute our marketing strategy.

Every new start up or fledgling business needs a Michelle!"

Emma Lindley, Managing Director, Innovate Identity

"Michelle has helped transform Macrium Software's profile and market presence. When I called on Michelle to help build a marketing strategy, launch new products and branding, she took the challenge and ran with it. Her level of creativity and productivity far exceeded expectations and continues to be a major contributor to Macrium's market success. Without question bringing Michelle into Macrium was the best decision I have made in my time here."

Stephen Macpherson, Sales Director, Macrium Software

"The Risk Avengers launched with great success which would not have been possible without Parkes Marketing driving our publicity and marketing campaign. From the moment we engaged Michelle, we knew we had done the right thing. She put together an affordable, deliverable and professional marketing strategy, launched on time, with a clear idea of where to and how; the outcome by far exceeding our expectations thanks to Michelle. Michelle is without doubt the PR & Marketing Guru you want behind you and alongside you, she knows her stuff and does a brilliant job! From The Risk Avengers, collaboratively, a resounding endorsement."

The Risk Avengers

"Michelle managed IASeminars' social media channels for over one year and during that time she did an excellent job. Her remit was to maintain and enhance our brand, grow our social media audience and increase visitor engagement. Working with Michelle has been a really positive experience, she's organised, meticulous, creative and importantly brings energy and good humour to every project she undertakes."

Deborah Fyfe, Director of Operations IASeminars
Whether you're a small start up looking for advice on your marketing strategy or a larger firm wanting to branch out into new vertical markets, Parkes Marketing would love to hear from you!

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